Creative Direction • Digital Strategy • Content Creation
Scoop Wholefoods
Scoop Wholefoods is an industry-leading bulk wholefood, beauty and home retail store with locations in Australia, Singapore (Gill Capital), and the United Kingdom.
They opened their first store in 2013 in Sydney and now have 16 locations internationally and various airport concept stores for WHSmith.
Their model is built around sustainability, affordability, and creating a memorable in-store experience.
In line with this rapid expansion, my goal was to translate the concept into digital spaces for 3 different international markets.
INDUSTRY
Food and Beverage
LOCATION
Australia and Singapore
DATE
2020 - 2022
SCOPE
Content creation
Digital strategy
Social media marketing
Graphic design
3K-200K views per post
+19,000 followers
+900% overall reach
*Australia and Singapore compared to
the previous period
